Product .
Human Experience .
Crafting Solutions that Belong.
We work at the intersection of brand, product and human behaviour.
We go deep into intent before we touch form. What emerges fits — not because it was applied, but because it was drawn out.
What we shape
We work at the intersection of brand, product and human behaviour.
We shape how organisations are seen, understood and remembered.
Brand Strategy
Visual Identity
Founder Narrative
Employer Storytelling
Communication Design
Work —
SeQure Brand Strategy & Identity
We build digital products that think about people first and technology second.
UX & UI
Product Design
Design Systems
App Development
Go-to-Market Strategy
Work —
Heartfulness, Product Strategy & App Design
Founder
Deepak Saini is a brand strategist, product designer and leadership facilitator. An IIT Bombay alumnus with over two decades of experience across the US, India, Japan, Korea and China.
He has held senior roles at American Express, Flipkart and Kyocera. His facilitation clients include Honeywell, L&T, KPMG, DBS Bank and others — across technology, BFSI, manufacturing, FMCG and government.
He is the author of Urban Buddha — a self-mastery framework that topped Amazon's Spiritual and Mental Wellness charts and sold over 5,000 copies. It is now being developed into a mental and spiritual wellbeing venture.
Urban Buddha Studio is where this range comes together — brand, product and human experience, designed from a single point of view.